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2001 NBA All-Star Game


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Monday, February 12, 2001
All-Star ratings headed to record low



NEW YORK – NBC's ratings for the NBA All-Star game are headed for a record low.

The East's 111-110 win Sunday night got a 6.9 overnight rating and an 11 share, Nielsen Media Research said Monday. That was down 17 percent from the 8.3 overnight rating and 13 share for last year's game, which the West won 137-126.

The national rating, to be released Tuesday, figures to be even lower. Last year's game finished with a 6.9 national rating and 12 share, down 35 percent from the previous All-Star game, which got a 10.6/17 in 1998. (There was no All-Star game in 1999 because of an owners' lockout).

Before last year, the low national rating for an All-Star game was 7.8 for CBS in 1979 and for NBC in 1991.

The 17 percent drop matches the decline for NBC's regular-season NBA ratings, which are averaging a 3.0/7.

Part of NBC's coverage was opposite Tiger Woods and the Buick Open on CBS, which got a 6.3 rating and 13 share, down from an 8.0/17 for last year's Buick, where Woods' streak of six straight tournament wins ended. Excluding the four majors, CBS' coverage of last year's Buick received the highest rating for a golf tournament since 1985 Bob Hope Desert Classic.

All-Star game ratings have declined for all sports. Last summer's baseball All-Star game got a record-low rating of 10.1/18, down 16 percent from a 12.0/22 the previous year. The NFL Pro Bowl on ABC got a 4.7/9 on Feb. 4, down 45 percent from an 8.6/15 in 2000. The NHL All-Star game, also played that weekend, got a 1.7/4, down 37 percent from a 2.7/6 the previous year.

Sunday's Bud Shootout on Fox got a 4.2/10 overnight rating, up 17 percent from last year when it got a 3.6/9 on CBS.

The rating is the percentage of 102 million television households in the United States tuned to a program. The share is the percentage watching a broadcast among those televisions on at the time.

Overnight ratings are based on 49 major markets.

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AUDIO VIDEO
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 Vince Carter drives the lane and finishes with a 360 spin and a jam.
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RealVideo: 56.6 | ISDN | T1

audio
 Kobe Bryant explains why he passed up the final shot of the game.
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RealAudio: 14.4 | 28.8 | 56.6



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