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Tuesday, December 10
 
Rose Bowl has new sponsor

Associated Press

PASADENA, Calif. -- Sony Playstation has replaced AT&T as the sponsor of the Rose Bowl.

Monday's announcement came nearly eight months after AT&T said it would not be renewing its contract, leaving the nation's oldest bowl without a major corporate backer.

Washington State will play Oklahoma at the Rose Bowl on New Year's Day.

The sponsors for the other major bowls are: Fiesta Bowl, Tostitos; Orange Bowl, Federal Express; and Sugar Bowl, Nokia.

ABC Sports owns the right to choose the Rose Bowl sponsors. The Tournament of Roses Association, which stages the game in Pasadena, does not participate in sponsor negotiations but does have a final say in the sponsorship.

Under the deal signed in 1998, ABC paid $19 million each year to the Tournament of Roses to broadcast the 1999, 2000 and 2001 Rose Bowls and $20.5 million to broadcast the 2002 game.