A Familiar Ring Bucs strength coach Johnny Parker is the envy of everyone in the Tampa Bay organization. Why? He has not one, but two Super Bowl rings. Players like Raiders guard Frank Middleton (left) are just hoping to earn their first one Sunday. PHOTO GALLERY Been There Having the most Super Bowl experience can only help. But ESPN's Joe Theismann says handling it correctly is the key. THEISMANN: THE EXPERIENCE FACTOR Sports Biz What do Joe Montana and Ali Landry have in common? Both provided memorable Super Bowl moments, but Landry's came during a commercial. Darren Rovell says advertisers will once again try to make a lasting impression. ROVELL: CREATIVE MEMORIES Defensible Argument Super Bowl history proves the adage, "Defense wins championships," and favors the Bucs, but will the Raiders prove it wrong? STATS, INC.: OFFENSE VS. DEFENSE Hot 'N' Not Feel a need to one-up your party guests? Want to impart fashionable Super Bowl knowledge like a true sage? Then pay close attention to Dan Shanoff's list of the "ins" and "outs" of sports' biggest party. SHANOFF: WHAT'S HOT AND NOT He Hate Me Forget about who you are rooting for. Who are you rooting against? Super Bowl XXXVII features its share of unlikeable characters. Here's your chance to pick the big game's most hated personality. POLL: WHO DO YOU HATE? Road Rage ESPN Classic will host a Super Bowl Road Show live from San Diego on Saturday from 4-6 p.m. ET. Ron Thulin and Emmitt Smith will co-host the event, which is part of an 18-hour celebration. GO TO ESPN CLASSIC   Game Of Our Lives Ray Guy never had a punt blocked -- until Super Bowl XI. With the ball on the Raiders' 3, the Vikings appeared in control. But there was no need to worry, as ABC's John Madden recalls in his fourth look back at his career-defining moment. The Raiders soon regained momentum and coasted to their first title. More Madden analysis at AllMadden.com   Tuned In To The Big Game ESPN Radio is live in San Diego, with "Allnight with Todd Wright" (2-6 a.m. ET), "Mike and Mike" (6-10 a.m. ET), parts of "The Tony Kornheiser Show" (10 a.m.-1 p.m. ET), "The Dan Patrick Show" (1-4 p.m. ET) and "Gamenight" (7-11 p.m. ET). Look for the live Webcam from "The Dan Patrick Show" on Thursday. Listen live at ESPN Radio.com "He's the bridge (between coaching regimes). No, he's the Golden Gate Bridge. The guy is just incredible. His passion for the game is unmatched." -- Bucs head coach Jon Gruden, about his defensive coordinator, Monte Kiffin. Chat Transcripts: Chris Mortensen | Joe Theismann NATIONAL COVERAGE TOPIC/GUESTS TIME CHANNEL THURSDAY, JAN. 23 Super Bowl XXV Giants vs. Bills 5 p.m. ET ESPN2 Super Bowl XX Bears vs. Patriots 5:30 p.m. ET ESPN2 SportsCenter Live from San Diego 6 p.m. ET ESPN Super Bowl VII Dolphins vs. Redskins 6 p.m. ET ESPN2 NFL 2Night Host: Mark Malone Analysts: Sean Salisbury, Mark Schlereth 6:30 p.m. ET ESPN2 SportsCenter Live from San Diego 10:40 p.m. ET ESPN Complete TV listings

		Minimum price: $2,450   Prices continued to rise by about $250-$300 for the cheapest seats. Those between the end zone and the 10-yard lines on the Plaza level are selling for about $3,500, while lower-level club seats at the 50-yard line cost more than $6,000.

		Will Super Bowl experience matter on Sunday?   MARK SCHLERETH It won't matter one bit. Everyone's experience is different. You can sit there and tell your teammates, "This is what we gotta do," etc. But how one guy perceives the situation is different than the way others do. So the onus is on every guy's individual shoulders to carry the burden of playing Sunday. Question of the Day

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		The Miller Lite Post Season Challenge gives you a chance to test your football acumen through each round of the playoffs, competing against other football fans for a shot at glory and some nifty prizes.

		Game Faces ESPN's Suzy Kolber looks at the game plans heading into the Super Bowl. Standard | Cable Modem  Bet the House Dan Patrick: Former Raiders Super Bowl MVP Jim Plunkett discusses the aura of confidence the 1984 championship team displayed. Listen  Back to Back GameDay: Raiders DB Terrance Shaw, with the Patriots last year, talks about his second straight trip to the Super Bowl. Listen  Effort Rewarded Morning Show: Colts coach Tony Dungy is happy that some of his former players in Tampa have finally reached the Super Bowl. Listen  Fifth Down GameNight: Oakland LB Bill Romanowski hasn't lost the drive to win another Super Bowl in this his fifth appearance. Listen