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Thursday, June 29
 
Time for tennis to wake up

By Steven Wine
Associated Press

WIMBLEDON, England -- Jim Courier wants the tennis establishment to wake up and start promoting the game better.

Jim Courier
Jim Courier is a two-time winner of the French and Australian Opens.
"There have been some people asleep at the wheel as far as publicizing the game and getting the proper media access to players," he said. "It's something I've learned, and it's a big mistake."

Courier, a four-time Grand Slam champion, is now on the other side of the divide separating top players from the media. He retired last month and made his debut as a TV analyst this week at Wimbledon for the cable network TNT.

He was considered among the most articulate players in tennis but had a strained relationship with the media for most of his 13-year career. He admits he could have been more cooperative.

"Now I'm seeing the big picture in a clearer fashion and observing other sports and how they do it," he said. "We have a lot to improve within the hierarchy of the game.

"The players have personalities, but it's not only up to players to show personality. It's the responsibility of the agents, the ATP Tour and the tennis federations to show a young player who's 19 and only concerned with tennis that he needs to spend three or four days a year doing media days, doing photo shoots, getting on magazine covers and going on David Letterman."

Courier, 29, said he has enjoyed the transition from player to TV analyst and has no regrets about retirement. He decided early this year it was time to quit and made the announcement May 9.

Courier's TNT colleague, Marv Albert, said Courier has a bright future in television.

"He's a natural for this business," Albert said. "He has opinions and a sense of humor, and expresses himself so well and doesn't shy away."

As part of the generation of American men's champions that also included Pete Sampras, Andre Agassi and Michael Chang, Courier was the first to earn the No. 1 ranking and the first to quit. Courier said their relationship as friends and foes since the 1980s has come full circle.

"When we were juniors, we were closer," he said. "There was not as much at stake. In the pros we were competing for Grand Slam titles, and obviously it's a little more difficult to stay close. It's so intense. It's so very public.

"In the last three or four years, I've felt a lot closer to those guys. We're getting on in years, and it was almost like us against the rest of the tour."

The foursome has combined to win 23 major titles and $90 million in prize money, but Courier said they should be more popular. He said that's particularly true of Sampras, who has won 12 Grand Slam titles but often been belittled for lacking charisma.

"I hope when the next generation comes around, we'll be ready to promote it a lot better," Courier said. "The public has missed out on getting to know Pete Sampras the way they should have."






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