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| | Wednesday, May 3 ESPN Integration | |||||
| ESPN + ESPN.com = Unmatched Programming
and Promotional Resources
PROGRAMMING INTEGRATION:
Media
ESPN experts' original columns, analyses, game selections and chats are found exclusively on ESPN.com.
ESPN.com offers SportsCenter On Demand, allowing fans to listen to Live Audio of the previous night's SportsCenter.
ESPNEWS Network regularly includes full-screen informational graphics called "ESPN.com Stat Pack" within its programming.
Q&A
SportsCenter broadcasts the results from various ESPN.com user polls, in addition to featuring a "Did You Know" trivia question culled from submissions by ESPN.com users.
ESPN and ESPN2 studio shows such as NBA2Night, NHL2Night, NFL Prime Monday and Outside The Lines solicit questions from ESPN.com users that are, in turn, answered by ESPN analysts on the respective programs.
Each Tuesday, ESPN.com users can chat with a different SportsCenter anchor, giving fans a chance to find out what the gang is like off the air.
Polls
ESPN.com users select the ESPNEWSmaker of the Week. The winner is announced on ESPNEWS Network, with the network running an accompanying story detailing why the person or team was selected. ESPN.com carries ESPNEWS' audio feed around the clock.
ESPN.com users select the winners in 10 ESPY "Fan's Choice" categories via user polls. The winners are announced live on ESPN's ESPY telecast. ESPN.com also delivers interviews with award winners, presenters and other personalities backstage prior to and during The ESPY Awards Show.
ESPN & ESPN.com A full page of statistics, poll results and other information derived from ESPN.com appears as The Pulse in each issue of ESPN The Magazine.
PROMOTION: The ESPN.com graphic appears in the Bottom Line news and scores scroll on ESPN2 and ESPNEWS. ESPN.com is shown on SportsCenter and also on regular updates throughout ESPN, ESPN2, and ESPNEWS programming. ESPN.com promotional spots air regularly on ESPN, ESPN2 and ESPNEWS. Advertisements appear within ESPN The Magazine, and an ESPN expert answers an ESPN.com user question in every issue. ESPN.com is promoted at ESPN Zone, the ESPN Club, ESPN - The Store, X Games, Winter X Games, Xperience and The ESPY Awards Show. ESPN.com is accessible through kiosks at ESPN Club at Disney's BoardWalk (Orlando), Club Disney (Thousand Oaks, Ca.), ESPN - The Store (Glendale, Ca.), and ESPN Zone (Baltimore). Placemats at ESPN Zone carry the latest sports headlines from ESPN.com. | ||||||